General Mills

Deliverables: Blog Network Management / Shopper Marketing Strategy / Content Creation / Communication Guidelines / Workshops and Trainings

Long story short: I managed Platefull: a General Mills-owned network of over 1200 mom bloggers and influencers hired to promote new products and corporate social responsibility initiatives.

You may have seen my work…: Guiding the tone and calls-to-action on a variety of influencer blogs and social channels — far too many to list here!